Employment: How to Use Social Media in Your Job Search

A recent Forbes article written by Jacquelyn Smith entitled: How Social Media Can Help (Or Hurt) You In Your Job Search, provides some interesting insights into the world of employment opportunities through Social Media.

Most people know that Social Media is not just for connecting with one of your childhood or high school friends you haven’t seen for ages, and sharing what has been going on in your life. Nowadays you can use this on-line tool to maximum advantage to your career prospects.

In addition to a résumé, cover letter, or interview, many employers successfully use Facebook, Twitter, LinkedIn, and Google+ to get a more objective impression of a potential candidate or to connect with their current and former colleagues. These websites are also good resources for you to learn about companies you are interested in and hear about job openings at once.

This explains why nearly half of all job seekers are active on social networks every day, and more than a third of all employers and hiring managers use these sites in their hiring process.

According to Lee Hecht Harrison, a career transition and talent development consulting firm, 48% percent of job seekers are active on social networking sites on a daily basis, 19% log on about two or three times per week, 22% use social networking sites one to three times per month, or less. Only 11% of job seekers never use social networking websites.

Helene Cavalli, Marketing Vice President at Lee Hecht Harrison, and Greg Simpson, Senior Vice President at Lee Hecht Harrison, stated that Social Media is an increasingly important tool in a job search strategy, and job seekers must understand how hiring managers and recruiters are using social media in all phases of the selection process.

Last year, CareerBuilder.com surveyed 2,303 hiring managers and human resource professionals throughout the U.S. via an on-line poll asking if, how, and why they include social media into their hiring process.

According to the CareerBuilder survey, nearly two in five companies (37 %) use social networking sites to research job candidates. 15 % of the employers, who do not research candidates on social media, said their company prohibits the practice. 11% report they do not currently use social media to screen, but plan to start.

Though 12% of hiring mangers said they are using Social Media to uncover reasons not to hire a candidate, most said they are trying to dig deeper than the traditional interview to find out: 65% whether the job seeker presents himself or herself professionally, 51% whether the candidate is a good fit for the company culture, 45% want to learn more about the candidate’s qualifications, and 35% want to see if the candidate is well-rounded.

So, Jacquelyn Smith advises those job seekers who use social networks to be careful.

While candidates may be aware that their social profiles are public to employers’ watchful eyes, they may not realize their on-line personas are costing them a job. 34% of employers said the following social media discoveries led to a candidate not getting the gig:

“If you choose to share content publicly on social media, make sure it’s working to your advantage,” says Rosemary Haefner, Vice President of Human Resources at CareerBuilder. “Take down or secure anything that could potentially be viewed by an employer as unprofessional and share content that highlights your accomplishments and qualifications in a positive way.”

Brad Schepp, co-author of How To Find A Job On LinkedIn, Facebook, Twitter and Google+, says: Make sure any profiles you write are free of typos, the information is coherent and applicable to your industry [or job you’re trying to land], and your photos present you in a favorable light. You can verify the applicability of the information by checking profiles of others in the same field.”

Not all employers use social media to screen candidates out. 29% of hiring managers said some discoveries have led to them extending an offer:This means the job seekers shouldn’t just focus on hiding or removing inappropriate content. They should work on creating on-line profiles that do a really good job of representing their skills and experience in the workplace.

Brad Schepp shared tips for finding a job using social networking sites. Here’s what he suggests:

1. Create Relevant Profiles

Convincing, professional profiles, which include your job history, should demonstrate not only what you’ve accomplished, but where your strengths are and what you can offer future employers.

2. Network

Connect with others in your industry. LinkedIn’s Groups are an excellent place to do this, Schepp says. Join those groups that appear especially active and vibrant, and then introduce yourself to the other members.

3. Be Engaged

Follow companies in your field on LinkedIn and Twitter so you’re automatically notified about new hires, product developments, and other news. “Like” companies you’re interested in and join the conversation about industry trends on Facebook. This is a great way to demonstrate your expertise and value to a potential employer.

4. Be Known As A Resource

If you regularly answer questions on LinkedIn and provide links to great content on Facebook and Twitter, you are building your social capital.

5. Don’t Ask For A Job

Keep your name in front of people in a position to help your career. And instead of asking people outright for a job, make connections with the right people and let them see you are an intelligent, qualified candidate by updating your statuses several times a week, providing content to the groups you join, and tweeting about that interesting article you just read.

6. Search For Jobs

Websites Simply Hired, CareerBuilder, Monster and Indeed provide access to millions of job postings and are used by a proportionate number of job seekers. Improve the odds in your favor by looking for jobs on company Twitter feeds, on their Facebook pages, and in LinkedIn Groups.

7. Make A Plan

It’s also important to have a plan in mind when you set out to use these sites as part of a job search. Don’t try and do too many disparate tasks all day, every day. You’ll waste too much time and not do anything as well as you could have if you were more organized and disciplined. Work on your profile one day, join groups another, and follow companies a third.

Our Legal Bistro website is a great platform for lawyers’ career prospects. So, we hope the information above will be useful not only to our blog readers but also will help our lawyers become more attractive for their future clients.

A Legal Look at a Strange Case that Altered American History

  

Because of the increasing threat of terrorism, the Supreme Court is revisiting Civil War and WWII era cases.

This renewed interest in historical cases will surely resurrect the saga of Dr. Samuel Mudd. While most every American knows that John Wilkes Booth shot Abraham Lincoln as he watched a play on Good Friday, April 14, 1865, what is not as well known is what happened after Lincoln was shot. That remarkable – and lengthy – aftermath is recounted in [“Law Makers, Law Breakers and Uncommon Trials,”] by Robert and Marilyn Aitken, an intriguing book featuring 25 non-fiction stories about people whose actions helped form our legal system and our world.

Most historians know that Booth’s original plan was to kidnap Lincoln and exchange him for Confederate prisoners. But that scheme changed shortly before the shooting. Posing as a real estate investor – while in actuality picking out an escape route – Booth had visited Dr. Samuel Mudd’s farm, about 20 miles southeast of DC. Mudd was also a slave owner and a Confederate sympathizer. After the initial visit, Mudd met with Booth twice more.

Booth shot Lincoln and then broke his leg as he jumped from the balcony to the stage to escape. At 4:00 a.m., he and accomplice David Herold arrived at Mudd’s farmhouse. Awakened, Mudd cleaned and set the leg and had crutches built by his handyman. The two men slept at Mudd’s home and then departed.

In the days that followed the assassination, law officials scoured the country for co-conspirators. Was Mudd “a simple country doctor” who provided medical attention for a stranger as he claimed? Or was he a co-conspirator, whose name became synonymous with the widespread appellation, “His name is mud?” (While Samuel Mudd is often thought to be the origin of this phrase, its use was actually first reported in 1823.)

Within days, Mudd’s status changed from witness to suspect. Fueling suspicion, he delayed in reporting Booth’s early morning medical visit and gave inconsistent stories about his contacts with Booth in town, which he maintained were coincidences. Eventually, Mudd was arrested and tried with seven others, including Mary Surratt, owner of a boarding house where weapons were stored for Confederates. The charges: conspiracy to kill not just Lincoln, but also Vice President Andrew Johnson and Secretary of State William H. Seward, and lying in wait to kill both Johnson and Ulysses S. Grant.

Secretary of War Edwin Stanton was determined to aggressively pursue the responsible parties. Breaking with precedent and at Stanton’s insistence, the defendants were tried before a military commission so the government could control the proceedings, even though civil courts were available and there was scant evidence the Confederacy was behind what would be a military crime: killing the commander in chief. It was a speedy trial.

On May 13, 1865, the trial began with 366 witnesses testifying. According to Aitken, “as in most civilian courts at that time, criminal defendants were not permitted to testify on their own behalf.” Just over a month later, on June 29, Mudd was convicted, escaping death by one vote. Not so lucky was Surratt, who became the first woman to be executed by the federal government. (The story of Mary Surratt will soon be told in a new motion picture directed by Robert Redford, http://www.conspiratorthemovie.com).

Mudd appealed, but began serving a life sentence in Fort Jefferson, on an island 70 miles west of Key West, Fla. Two months after his arrival, control of the prison was given to the 82nd U.S. Colored Infantry. Fearful of his treatment as a former slave owner, Mudd attempted to escape. Caught and thrown in the dungeon, he was released into the general prison population after three months.

In the fall of 1867, a yellow fever outbreak decimated the prison and the prison doctor died. Mudd agreed to take over the task, despite having yellow fever himself.  The soldiers subsequently wrote President Johnson, requesting a pardon for Mudd, saying, “He inspired the hopeless with courage and by his constant presence in the midst of danger and infection.”

On Feb. 12, 1869, Mudd was given an unconditional pardon for his heroic medical work by President Johnson, which mooted his appeal. He returned to Maryland, had several children, and became active in politics until his death in 1883 at age 49.

But the battle to clear his name had only begun in earnest and the issue of trying “enemy combatants” before military commissions is as fresh as today’s headlines.

Years later, Dr. Richard Mudd picked up the cause and began his enduring efforts – ultimately petitioning a series of presidents – to clear his grandfather’s name. In [Ex parte Milligan], 71 U.S. 2, (1866) the U.S. Supreme Court ruled the suspension of habeas corpus unconstitutional when civilian courts are still operating. In essence, the Court ruled that military tribunals could not try civilians in areas where civil courts were open, even during times of war, providing a legal basis for Mudd’s challenge.

Because of Richard Mudd’s efforts, in 1959, President Dwight D. Eisenhower had a plaque installed at Fort Jefferson, memorializing Mudd’s lifesaving efforts. Jimmy Carter also wrote that he was sympathetic, but the exclusive power of the president was the pardon, which had already been issued. Ronald Reagan wrote, “I came to believe as you do that Dr. Samuel Mudd was indeed innocent of any wrongdoing.”

In 1992, Reps. Steny Hoyer and Thomas Ewing introduced HB1885 to overturn the conviction, but it died in committee. That same year, Richard Mudd petitioned the Army Board for Correction of Military Records, which in turn recommended that the conviction be overturned on the basis that Mudd should have been tried by a civilian court, citing [Ex parte Milligan]. But the Assistant Secretary of the Army refused to accept the recommendation, saying the Army Board had no business settling historical disputes. Richard Mudd then petitioned the Secretary of the Army, who refused to reverse the decision, which led to a petition for mandamus in U.S. District Court. The District Court judge refused to reverse, but found that the Secretary had acted in an “arbitrary and capricious” manner and asked the Secretary to reconsider.

On March 6, 2000, the Secretary of the Army refused, saying the military commission had jurisdiction, citing [Ex parte Quirin] 317 U.S. 1 (1942). [Enemy belligerents who engage in hostilities in the United States, even if American citizens, can be tried by military commissions.] However, a year later, the court ruled the Army had acted properly, and [Ex Parte Milligan] did not apply to Mudd’s case.

In 2002, Richard Mudd died at age 101 – but his son, Thomas D, Mudd, persevered. He filed a petition in the U.S. Court of Appeals, but it ruled that there was no standing because he was not in the military.

While the last legal battle ended in 2003 when the U.S. Supreme Court refused the case – stating that the deadline for filing a petition for writ of certiorari had passed – social media continues to fight for the saga of Samuel Mudd. Supporters launched a Facebook page (www.facebook.com/pages/Free-Dr-Mudd/110856845612524), and there is also a museum that chronicles his story(www.somd.lib.md.us/MUSEUMS/Mudd.htm).

Yet have the legal challenges really ended? The Supreme Court will continue to examine these cases  due to issues arising from terrorist threats, particularly in light of the Guantanamo Bay prison camp cases. In fact, President Barack Obama just announced that trials before military tribunals will resume for detainees at Guantanamo.

With this in mind, it would not be surprising to see more of Samuel Mudd’s descendants emerge to continue the fight to clear the “mud” off of their notorious forebear’s name.

Thomas Penfield is a partner at San Diego-based Casey Gerry Schenk Francavilla Blatt & Penfield LLP.

TechnoratiMedia 2013 Digital Influence Report – Blogs Outrank Social Networks for Consumer Influence

If you are either currently spending or considering allocating a significant portion of your marketing budget to advertising on the social networks, you might want to stop for a moment and look at the affect that blogging has on consumer influence.  The following chart was presented in a article written by Patricia Redsicker entitled: Blogs Outrank Social Networks for Consumer Influence: New Research:

online services high in influence

Equally interesting is the fact that consumers say that smaller communities have a greater influence on a topic than larger ones.  Despite this revelation, most brands marketers only pursue the larger/massive communities through A-list bloggers believing that their message will be virally distributed across the larger community.  Recent evidence shows that trust is what drives action.  Quality triumphs over quantity so if you’re thinking about trying to build consumer trust through blogging, you should evaluate the quality of the community rather than its size.

Although brands typically only devote approximately ten percent (10%) of their total digital marketing budgets to social media, Facebook remains the preferred platform capturing fifty-seven percent (57%) of the ad spending.  Brand managers are seeking to have their Facebook page content generate interaction through likes and comments believing that such interaction will result in viral results.

According to the survey, 86% of Social Media Influencers blog and of these, 88% blog for themselves.  The survey reports that trust is the currency of influence and that consumers are looking for trusted digital friends to give them advice on what to buy and where to go.  It is for this reason that bloggers offering advice are so influential on consumer behavior. Essentially, consumers trust their guidance.

At Legal Bistro, we believe in and support the power of the Community.  Consequently, lawyers who register on the site are able to build their online credibility by obtaining recommendations from colleagues, clients, business associates, family members and friends.  Perhaps even more important is for a registered lawyer to establish themselves as a subject matter expert.

All lawyers who register on the site are assigned author credentials on the Legal Bistro Blog.  Lawyers who write articles receive the following benefits within the Legal Bistro Community:

  • Attorney profiles with published articles are displayed higher in the search results given to consumers searching for qualified lawyers to handle their legal need;
  • Legal Bistro Profile receives a publishers badge indicating the number of articles written by the attorney and quick access to read these articles;
  • All blog postings are also distributed to Legal Bistro’s social network pages including Facebook and Twitter;
  • Legal Bistro provides published attorneys with a small icon (and the associated code) that can be added to the lawyer’s own website. The icon provides a visitor to the lawyer’s website with a link to the attorney’s article published on Legal Bistro’s Blog;
  • Legal Bistro provides real time reports to published lawyers of all registered consumers who have viewed their blog posting and quick access to the consumer’s case posted on Legal Bistro.

So if you want to stand out in the crowd, take the time to write a blog posting and establish yourself as a subject matter expert.  There is no cost (other than your time) to write a blog posting and the benefits from doing so could be enormous.

ABOUT TechnoratiMedia

Founded over a decade ago, Technorati Media has grown into one of the largest social media ad networks bringing top brands and valuable influencers together at scale.  With an advertising reach of approximately 130 million US unique visitors each month, the Company is well positioned to provide a very unique perspective on the social media market.

ABOUT TechnoratiMedia 2013 Digital Influence Report

The insights provided in TechnoratiMedia’s 2013 Digital Influence Report were taken from survey results which included:

  • 6,000 Influencers
  • 1,200 Consumers
  • 150 Top Brand Marketers

 

 

Your Profile Image Can Get You More Clients

According to a recent Wall Street Journal article your profile picture is very important, especially if you are building your own business. And being strategic in the art of creating an image is a key component to success.

The New York City-based Ms. Williams spent some her time among three social-media sites — Twitter, Facebook and LinkedIn. Her research shows that a page with a profile picture is seven times as likely to be viewed as a page without one.

Even a small detail has a great role, for example, the way you are dressed. Imagine a client or an interviewing employee saying: “I don’t recognize you, you look different in reality.” In other words, the appearance should reflect the norms of your profession.

Another detail is to be caught in the moment so your energy in that moment is somehow captured. “If you’re sitting up straight, your shoulders are back, you’re smiling and you have open eyes, you’re non-verbally communicating that you’re confident, competent and have a curiosity about the world,” Ms. Williams says. She also suggests that it would be better if a friend takes a picture of you, because in a professional photograph you can sometimes feel uptight.

As concerns Facebook or other social-media websites the image on the main page has to be carefully selected and chosen. There shouldn’t also be too many photos of you uploaded as soon as you come back from a trip from Italy. Nobody is going to see them all, anyway.

No photos of you with food or drinks should be in your profile. “I don’t think anyone cares about what coffee I’m drinking in the morning, no matter how flavorful it is,” says Ms. Williams.

In addition, tagged photos can lead you to a problem, too. Everything can be ruined by a friend tagging you in a photo drinking wine on a Sunday afternoon. Here is what Ms. Williams says: “I have professional people on this network — I don’t want them seeing what I’m drinking on a Sunday night.” She was horrified when a relative tagged her in a picture showing her drinking wine at a family party.  She untagged herself.

More info. here: http://online.wsj.com/article/SB10001424052970203388804576613561719372694.html#articleTabs%3Darticle

Access to Family Member’s Facebook Account after They Pass Away

What exactly happens when a holder of Facebook account dies and the people who knew him or her well, such as family members, want to get access to their account?

According to a recently posted broadcast at Lawyers.com the host Matt Plessner interviews Editor in Chief Larry Bodine whether it is possible to gain access to a family member’s Facebook, Twitter or Flickr account after the person died.

Currently there are 1 billion Facebook accounts, 100 million Twitter accounts and 200 million LinkedIn accounts. And the people who have lost a member of their family are surprised when no access will be given as they contact a social media company!?

Blogging Can Significantly Influence Consumer Purchasing Decisions

  • Women are more active social media users than men.
    Overall, one-half (49.0%) of female respondents—
    including 3-in-5 (58.6%) moms— visit social media sites
    at least a few times per day, versus one-third
    (34.0%) of men.
  • Audiences follow their favorite content sites on social
    media. A majority (62.0%) of independent web users “like”
    or follow their favorite content sites on social media.
  • Consumers get social with brands. Overall, one-half
    (49.1%) of respondents “like” or follow brands on social
    media. Two-fifths (41.8%) never do.
  • Bloggers cast an influential net with their audiences. Of
    respondents who visit or read blogs, 2-in-3 (65.5%) say
    a brand mention or promotion within context of the blog
    influences their purchasing decisions.
  • Consumers interact with socially enabled display
    advertising. One-quarter (25.4%) of all respondents—and
    31.7% of moms—say they are likely to follow a brand on
    social media if the brand is promoted in an online ad.

Lawyers & Social Media

 

According to the 2012 ABA Legal Technology survey, there has been an increase in the use of social media use by lawyers over the past year.  The following are some of the reported highlights:

  • 22% of the survey respondents reported that their law firm maintained a blog (up from 15% the prior year)
  • 9% indicated that they maintained a personal law related blog (up from 5% the prior year)
  • 88% indicated that their firm had a LinkedIn presence
  • 55% of the firms use Facebook
  • 13% can be found on Twitter
  • 11% of the respondents indicated that they use Twitter personally but for professional reasons (up from 6% the prior year)

Is Social Media Simply a Fad?

For those of you who might be tempted to think that Social Media is simply a passing fad, the Social Media Revolution video from Socialnomics is a must watch video. Businesses that rely on people and relationships must develop a social media strategy in order to simply survive. Did you know:

1 in 5 couples now meet online?

1 in 5 Divorces are blamed on Facebook?

If Facebook were a country, it would be the world’s 3rd largest?

95% of companies using social media for recruitment use LinkedIn?