Law Firm Marketing & The Digital Revolution

The above McKinsey Infographic entitled: Are You Ready for the Digital Age? provides some very interesting and important statistics for marketing professionals:

  • 90% of customers trust recommendations
  • 37% of prospective buyers are influenced by word of mouth
  • 70%of customers consult user reviews for informed purchase decisions
  • 10% to 25% of social media users use their social networks to make purchasing decisions
  • 20% of online electronics purchased are from auction sites
  • 60% of consumers who follow a brand on Facebook are looking for deals and coupons

As a Marketing Professional at a medium to large law firm or an attorney at a smaller law firm responsible for acquiring new clients, what conclusions should you draw from these statistics?

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Medical Domains – Attorneys: Help Your Clients Build & Protect Their Online Image

  

Are your medical clients having trouble branding themselves online in a crowded marketplace?  Do you represent a hospital that would like to protect their brand by owning a prestigious .Md domain?  If so, please continue reading this article and visit My Medical Domains. 

.Md or Medical Domains as they have come to be known are becoming increasingly popular among the medical community as they represent an opportunity to turn the clock back from an online marketing perspective.  Imagine that it’s 20 years ago and that you have the vision to know how the Internet is going to unfold. The visionaries who raced to purchase popular domain names before others fully understood their value made a considerable amount of money selling those domains to companies and individuals who wanted to protect their brand online.

The reality is that it’s impossible to turn the clock back but you could be one of those visionaries who race to get a popular medical domain before the rest of the medical community discovers the value of owning a .Md domain.

Individual doctors can purchase a medical domain containing their name and add the prestigious domain to the business cards, patient communication, etc.

Example 1: JohnSmith.Md.

Medical Institutions such as hospitals, clinics, laboratories, etc. should seriously consider purchasing a medical domain to protect their online brand an image before someone who is not affiliated with their organization purchases the domain.

Example 2: ABCHospital.Md

Search Engine Optimization (“SEO”) savvy businesses who are aggressively seeking to acquire new clients through online marketing should look to acquire medical domains containing industry key words to enhance their organically generated traffic.

Example 3: MesotheliomaPatients.Md

So where do you go to find out if your name is available and to purchase the medical domain? An innovative company called My Medical Domains provides its clients with quick and easy service.  The Company has a Frequently Asked Questions (“FAQ”) page which should answer most or all of your questions.

In case you are wondering about the .Md extension and why it is not already popular with the medical community, you might be interested to learn its origin.  The .Md domain was NOT created for the medical community but actually was assigned by the Internet Assigned Numbers Authority (IANA) to the Republic of Moldova.

Moldova, officially the Republic of Moldova, is a landlocked nation located in Eastern Europe  between Romania (West) and Ukraine (North, East and South).  With the fall of the Soviet Union in 1991, Moldova declared its independence and adopted a new constitution on July 29, 1994.

Unlike some other countries who impose restrictions on who may purchase country specific domains, Moldova does not impose any such restrictions. The purchase of these domains is open to anyone.  There are no citizenship or any other conditions imposed on the purchase of .Md domains.

Examples of companies who have purchased .Md domains (as reported by MyMedicalDomains.com) are the following:

  • the National Institute of Health (NIH) acquired and is currently using “physician.md” which forwards to “nih.gov”
  • Sermo acquired and is currently using “sermo.md” which forwards to “sermo.com”
  • Mayo Clinic reserved but is currently not using “mayo.md” and “mayoclinic.md” (neither domain does resolve to a website as of now)

So if you would like to join the growing list of forward thinking medical professionals and organizations who are securing a medical domain to enhance or protect their online brand, visit My Medical Domains and purchase your own .Md.

SpyFu – Top Reported Key Words – Legal Terms Top List

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This short article is our second is a series of blog postings targeted at online advertising and key words in the legal services market.

According to information reported by SpyFu, a Search Engine Optimization (“SEO”) company that specializes in building Key Word Ad Campaigns, legal words top the list of key words with the Highest Cost Per Click.

The above list was an extract taken from the Top 100 Key Words With the Highest Cost Per Click List published by SpyFu.  Additional information can be found at the following link: http://www.spyfu.com/TopList.aspx?listId=3

Law firms are beginning to spend a significant amount of their marketing the most budgets in online advertising and are targeting some of lucrative personal injury, workers’ compensation and product liability cases in the market such as those for mesothelioma and asbestosis.