Legal Bistro Elevator Pitch for Lawyers

What is an Elevator Pitch?

An “Elevator Pitch”, also known as an elevator speech or statement, is a short summary used to quickly define a person, product, profession or organization and its Value Proposition.  The name “elevator pitch” conveys that the person who is delivering the message has about the same time that it takes the typical elevator to go from the ground floor the top floor to convince their audience about their proposal.  A well designed elevator pitch should be between 30 and 60 seconds.

How to Write a Good Elevator Pitch

The “Elevator Pitch” on Legal Bistro is five lines (500 words maximum) of text that are displayed to potential clients in what we call the “Short Profile Preview”.  This is the very first thing that a potential client will see about you and your law firm so you should give a lot of thought to what you would like to say.

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Your Profile Image Can Get You More Clients

According to a recent Wall Street Journal article your profile picture is very important, especially if you are building your own business. And being strategic in the art of creating an image is a key component to success.

The New York City-based Ms. Williams spent some her time among three social-media sites — Twitter, Facebook and LinkedIn. Her research shows that a page with a profile picture is seven times as likely to be viewed as a page without one.

Even a small detail has a great role, for example, the way you are dressed. Imagine a client or an interviewing employee saying: “I don’t recognize you, you look different in reality.” In other words, the appearance should reflect the norms of your profession.

Another detail is to be caught in the moment so your energy in that moment is somehow captured. “If you’re sitting up straight, your shoulders are back, you’re smiling and you have open eyes, you’re non-verbally communicating that you’re confident, competent and have a curiosity about the world,” Ms. Williams says. She also suggests that it would be better if a friend takes a picture of you, because in a professional photograph you can sometimes feel uptight.

As concerns Facebook or other social-media websites the image on the main page has to be carefully selected and chosen. There shouldn’t also be too many photos of you uploaded as soon as you come back from a trip from Italy. Nobody is going to see them all, anyway.

No photos of you with food or drinks should be in your profile. “I don’t think anyone cares about what coffee I’m drinking in the morning, no matter how flavorful it is,” says Ms. Williams.

In addition, tagged photos can lead you to a problem, too. Everything can be ruined by a friend tagging you in a photo drinking wine on a Sunday afternoon. Here is what Ms. Williams says: “I have professional people on this network — I don’t want them seeing what I’m drinking on a Sunday night.” She was horrified when a relative tagged her in a picture showing her drinking wine at a family party.  She untagged herself.

More info. here: http://online.wsj.com/article/SB10001424052970203388804576613561719372694.html#articleTabs%3Darticle