Writing an Effective Biography on Legal Bistro Helps Attorneys Get New Clients!

Why should a lawyer bother to write an outstanding biography and why is it the most important part of the lawyer profile? It’s so simple!

A bio is a snapshot of a lawyer’s professional experience:

  • who they are,

  • what they do,

  • specialist expertise and

  • examples of client work.

A good biography “sells” their expertise to potential new clients.

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Why Lawyers Love Legal Bistro

    

Are you happy with the current Return on Investment (“ROI”) for your online legal services marketing dollars?  Are you spending too much of your time qualifying leads? wasting time imagesDo you know anything about the visitors to your law firm’s website besides their IP Address and the date and time of their visit?  More specifically, are you being provided with case specific  facts that will help you evaluate their legal needs?

If you have answered yes to some or all of these questions then perhaps you will appreciate why lawyers love Legal Bistro.

YOU ARE IN CONTROL

You decide what cases you see based on the Practice Groups, Case Types and Tag or Key Words used when defining your Areas of Practice.

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Legal Bistro to Use PayPal for Lawyer Accounts

According to Wikipedia, As of 2011 PayPal operates in 190 markets and manages more than 232 million accounts, more than 100 million of them active. PayPal allows customers to send, receive, and hold funds in 25 currencies worldwide. These currencies are the Australian dollar, Brazilian real, Canadian dollar, Chinese renminbi yuan (only available for some Chinese accounts, see below), euro, pound sterling, Japanese yen, Czech koruna, Danish krone, Hong Kong dollar, Hungarian forint, Israeli new sheqel, Malaysian ringgit, Mexican peso, New Zealand dollar, Norwegian krone, Philippine peso, Polish zloty, Singapore dollar, Swedish krona, Swiss franc, New Taiwan dollar, Thai baht and U.S. dollar. PayPal operates locally in 21 countries.

PayPal just recently announced a mobile payment deal with 15 major retailers that will allow customers to make point-of-sale transactions and in store mobile payments with their smartphones.  These include, Abercrombie & Fitch, Advance Auto Parts, Aeropostale, American Eagle Outfitters, Barnes & Noble, Foot Locker, Guitar Center, Jamba Juice, JC Penney, Jos. A. Bank Clothiers, Nine West, Office Depot, Rooms To Go, Tiger Direct and Toys“R”Us.

Legal Bistro intends to use PayPal for the following purposes:

  1. Lawyers can use their credentials in PayPal to claim their profile and validate their identity on Legal Bistro
  2. As a payment method on the site

For Lawyers Seeking to Build an Online Image – Invest in Your Profile

    

There’s nothing more important for a lawyer advertising online than to put the time and effort into developing a complete profile or bio.  Just ask Larry Bodine of the Law Marketing Blog who recently posted the article: 56% of Law Firm Website Visits Go To Attorney Bios.

Larry’s Posting highlights the following as being some of the most important elements of a profile that result in generating new business:

  1. Peer Reviews and Recommendations From Other Lawyers
  2. Client Reviews and Testimonials
  3. Links to Published Articles or Speeches
  4. Case Histories of Results Obtained for Clients
  5. A Brief Description of How You Work With Clients
  6. A Recent Color Photo

While a prospective client may be primarily interested in your professional credentials, studies have shown that many consumers are intimated by the legal system.  It is important for a prospective client to see you as both a legal professional and a human being.  Showing your human side could be achieved through describing your hobbies and interests; presenting information about or photos with your family; etc.

If you are still having doubts, simply look to the success of social network websites such as Facebook, LinkedIn, Twitter and Google + before making your final decision.  Photos, articles and testimonials will help bring your profile to life on the Internet.  While nothing can replace a good face-to-face meeting with the prospective client, many consumers are using the Internet to screen lawyer candidates.