There’s nothing more important for a lawyer advertising online than to put the time and effort into developing a complete profile or bio. Just ask Larry Bodine of the Law Marketing Blog who recently posted the article: 56% of Law Firm Website Visits Go To Attorney Bios.
Larry’s Posting highlights the following as being some of the most important elements of a profile that result in generating new business:
- Peer Reviews and Recommendations From Other Lawyers
- Client Reviews and Testimonials
- Links to Published Articles or Speeches
- Case Histories of Results Obtained for Clients
- A Brief Description of How You Work With Clients
- A Recent Color Photo
While a prospective client may be primarily interested in your professional credentials, studies have shown that many consumers are intimated by the legal system. It is important for a prospective client to see you as both a legal professional and a human being. Showing your human side could be achieved through describing your hobbies and interests; presenting information about or photos with your family; etc.
If you are still having doubts, simply look to the success of social network websites such as Facebook, LinkedIn, Twitter and Google + before making your final decision. Photos, articles and testimonials will help bring your profile to life on the Internet. While nothing can replace a good face-to-face meeting with the prospective client, many consumers are using the Internet to screen lawyer candidates.