Why Lawyers Love Legal Bistro

    

Are you happy with the current Return on Investment (“ROI”) for your online legal services marketing dollars?  Are you spending too much of your time qualifying leads? wasting time imagesDo you know anything about the visitors to your law firm’s website besides their IP Address and the date and time of their visit?  More specifically, are you being provided with case specific  facts that will help you evaluate their legal needs?

If you have answered yes to some or all of these questions then perhaps you will appreciate why lawyers love Legal Bistro.

YOU ARE IN CONTROL

You decide what cases you see based on the Practice Groups, Case Types and Tag or Key Words used when defining your Areas of Practice.

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Law Firm Marketing & The Digital Revolution

The above McKinsey Infographic entitled: Are You Ready for the Digital Age? provides some very interesting and important statistics for marketing professionals:

  • 90% of customers trust recommendations
  • 37% of prospective buyers are influenced by word of mouth
  • 70%of customers consult user reviews for informed purchase decisions
  • 10% to 25% of social media users use their social networks to make purchasing decisions
  • 20% of online electronics purchased are from auction sites
  • 60% of consumers who follow a brand on Facebook are looking for deals and coupons

As a Marketing Professional at a medium to large law firm or an attorney at a smaller law firm responsible for acquiring new clients, what conclusions should you draw from these statistics?

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New $1,500 Spectacles Developed by Google Already Rooted and Hacked

In a recent article posted on the Forbes website entitled: Google Glass Has Already Been Hacked By Jailbreakers, is reported that just some days after its release Google Glass headset has been hacked by a well-known hacker Jay Freeman “Saurik”, who created the widely-used app store for jailbroken iOS devices known as Cydia.

Google Glass is a wearable computer with a head-mounted display (HMD) developed by Google. Google Glass displays information in a hands-free format like a smartphone. It can interact with the Internet via natural language voice commands. Google is considering partnering with sun-glass retailers such as Ray-Ban or Warby Parker, and may also open retail stores to allow customers to try on the device. The Explorer Edition cannot be used by people who wear prescription glasses, but Google has confirmed that Glass will eventually work with frames and lenses that match the wearer’s prescription; the glasses will be modular and therefore possibly attachable to normal prescription glasses.

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Google Buys Wavii For $30 Million

Google has closed the deal on Wavii, a natural language processing startup, for more than $30 million, the recent Techcrunch article “Google Buys Wavii For North Of $30 Million” says.

Apple and Google were competing for the startup, and Google eventually won.

The companies were in acquisition talks, a definitive agreement has now been signed after the Apple and Google bidding war.

Apple looked for the company which developed its own aggregation technology and natural summarization algorithms for its Siri division.

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Employment: How to Use Social Media in Your Job Search

A recent Forbes article written by Jacquelyn Smith entitled: How Social Media Can Help (Or Hurt) You In Your Job Search, provides some interesting insights into the world of employment opportunities through Social Media.

Most people know that Social Media is not just for connecting with one of your childhood or high school friends you haven’t seen for ages, and sharing what has been going on in your life. Nowadays you can use this on-line tool to maximum advantage to your career prospects.

In addition to a résumé, cover letter, or interview, many employers successfully use Facebook, Twitter, LinkedIn, and Google+ to get a more objective impression of a potential candidate or to connect with their current and former colleagues. These websites are also good resources for you to learn about companies you are interested in and hear about job openings at once.

This explains why nearly half of all job seekers are active on social networks every day, and more than a third of all employers and hiring managers use these sites in their hiring process.

According to Lee Hecht Harrison, a career transition and talent development consulting firm, 48% percent of job seekers are active on social networking sites on a daily basis, 19% log on about two or three times per week, 22% use social networking sites one to three times per month, or less. Only 11% of job seekers never use social networking websites.

Helene Cavalli, Marketing Vice President at Lee Hecht Harrison, and Greg Simpson, Senior Vice President at Lee Hecht Harrison, stated that Social Media is an increasingly important tool in a job search strategy, and job seekers must understand how hiring managers and recruiters are using social media in all phases of the selection process.

Last year, CareerBuilder.com surveyed 2,303 hiring managers and human resource professionals throughout the U.S. via an on-line poll asking if, how, and why they include social media into their hiring process.

According to the CareerBuilder survey, nearly two in five companies (37 %) use social networking sites to research job candidates. 15 % of the employers, who do not research candidates on social media, said their company prohibits the practice. 11% report they do not currently use social media to screen, but plan to start.

Though 12% of hiring mangers said they are using Social Media to uncover reasons not to hire a candidate, most said they are trying to dig deeper than the traditional interview to find out: 65% whether the job seeker presents himself or herself professionally, 51% whether the candidate is a good fit for the company culture, 45% want to learn more about the candidate’s qualifications, and 35% want to see if the candidate is well-rounded.

So, Jacquelyn Smith advises those job seekers who use social networks to be careful.

While candidates may be aware that their social profiles are public to employers’ watchful eyes, they may not realize their on-line personas are costing them a job. 34% of employers said the following social media discoveries led to a candidate not getting the gig:

“If you choose to share content publicly on social media, make sure it’s working to your advantage,” says Rosemary Haefner, Vice President of Human Resources at CareerBuilder. “Take down or secure anything that could potentially be viewed by an employer as unprofessional and share content that highlights your accomplishments and qualifications in a positive way.”

Brad Schepp, co-author of How To Find A Job On LinkedIn, Facebook, Twitter and Google+, says: Make sure any profiles you write are free of typos, the information is coherent and applicable to your industry [or job you’re trying to land], and your photos present you in a favorable light. You can verify the applicability of the information by checking profiles of others in the same field.”

Not all employers use social media to screen candidates out. 29% of hiring managers said some discoveries have led to them extending an offer:This means the job seekers shouldn’t just focus on hiding or removing inappropriate content. They should work on creating on-line profiles that do a really good job of representing their skills and experience in the workplace.

Brad Schepp shared tips for finding a job using social networking sites. Here’s what he suggests:

1. Create Relevant Profiles

Convincing, professional profiles, which include your job history, should demonstrate not only what you’ve accomplished, but where your strengths are and what you can offer future employers.

2. Network

Connect with others in your industry. LinkedIn’s Groups are an excellent place to do this, Schepp says. Join those groups that appear especially active and vibrant, and then introduce yourself to the other members.

3. Be Engaged

Follow companies in your field on LinkedIn and Twitter so you’re automatically notified about new hires, product developments, and other news. “Like” companies you’re interested in and join the conversation about industry trends on Facebook. This is a great way to demonstrate your expertise and value to a potential employer.

4. Be Known As A Resource

If you regularly answer questions on LinkedIn and provide links to great content on Facebook and Twitter, you are building your social capital.

5. Don’t Ask For A Job

Keep your name in front of people in a position to help your career. And instead of asking people outright for a job, make connections with the right people and let them see you are an intelligent, qualified candidate by updating your statuses several times a week, providing content to the groups you join, and tweeting about that interesting article you just read.

6. Search For Jobs

Websites Simply Hired, CareerBuilder, Monster and Indeed provide access to millions of job postings and are used by a proportionate number of job seekers. Improve the odds in your favor by looking for jobs on company Twitter feeds, on their Facebook pages, and in LinkedIn Groups.

7. Make A Plan

It’s also important to have a plan in mind when you set out to use these sites as part of a job search. Don’t try and do too many disparate tasks all day, every day. You’ll waste too much time and not do anything as well as you could have if you were more organized and disciplined. Work on your profile one day, join groups another, and follow companies a third.

Our Legal Bistro website is a great platform for lawyers’ career prospects. So, we hope the information above will be useful not only to our blog readers but also will help our lawyers become more attractive for their future clients.

TechnoratiMedia 2013 Digital Influence Report – Blogs Outrank Social Networks for Consumer Influence

If you are either currently spending or considering allocating a significant portion of your marketing budget to advertising on the social networks, you might want to stop for a moment and look at the affect that blogging has on consumer influence.  The following chart was presented in a article written by Patricia Redsicker entitled: Blogs Outrank Social Networks for Consumer Influence: New Research:

online services high in influence

Equally interesting is the fact that consumers say that smaller communities have a greater influence on a topic than larger ones.  Despite this revelation, most brands marketers only pursue the larger/massive communities through A-list bloggers believing that their message will be virally distributed across the larger community.  Recent evidence shows that trust is what drives action.  Quality triumphs over quantity so if you’re thinking about trying to build consumer trust through blogging, you should evaluate the quality of the community rather than its size.

Although brands typically only devote approximately ten percent (10%) of their total digital marketing budgets to social media, Facebook remains the preferred platform capturing fifty-seven percent (57%) of the ad spending.  Brand managers are seeking to have their Facebook page content generate interaction through likes and comments believing that such interaction will result in viral results.

According to the survey, 86% of Social Media Influencers blog and of these, 88% blog for themselves.  The survey reports that trust is the currency of influence and that consumers are looking for trusted digital friends to give them advice on what to buy and where to go.  It is for this reason that bloggers offering advice are so influential on consumer behavior. Essentially, consumers trust their guidance.

At Legal Bistro, we believe in and support the power of the Community.  Consequently, lawyers who register on the site are able to build their online credibility by obtaining recommendations from colleagues, clients, business associates, family members and friends.  Perhaps even more important is for a registered lawyer to establish themselves as a subject matter expert.

All lawyers who register on the site are assigned author credentials on the Legal Bistro Blog.  Lawyers who write articles receive the following benefits within the Legal Bistro Community:

  • Attorney profiles with published articles are displayed higher in the search results given to consumers searching for qualified lawyers to handle their legal need;
  • Legal Bistro Profile receives a publishers badge indicating the number of articles written by the attorney and quick access to read these articles;
  • All blog postings are also distributed to Legal Bistro’s social network pages including Facebook and Twitter;
  • Legal Bistro provides published attorneys with a small icon (and the associated code) that can be added to the lawyer’s own website. The icon provides a visitor to the lawyer’s website with a link to the attorney’s article published on Legal Bistro’s Blog;
  • Legal Bistro provides real time reports to published lawyers of all registered consumers who have viewed their blog posting and quick access to the consumer’s case posted on Legal Bistro.

So if you want to stand out in the crowd, take the time to write a blog posting and establish yourself as a subject matter expert.  There is no cost (other than your time) to write a blog posting and the benefits from doing so could be enormous.

ABOUT TechnoratiMedia

Founded over a decade ago, Technorati Media has grown into one of the largest social media ad networks bringing top brands and valuable influencers together at scale.  With an advertising reach of approximately 130 million US unique visitors each month, the Company is well positioned to provide a very unique perspective on the social media market.

ABOUT TechnoratiMedia 2013 Digital Influence Report

The insights provided in TechnoratiMedia’s 2013 Digital Influence Report were taken from survey results which included:

  • 6,000 Influencers
  • 1,200 Consumers
  • 150 Top Brand Marketers

 

 

Are Intellectual Property Laws Ready for 3D Printing?

In September the Brooklyn, N.Y. firm Makerbot started selling the $2,200 Replicator 2, its latest and most polished 3-D printer.  The machine is a very sleek piece of machinery that extrudes ultrafine strands of heated plastic in layers to turn software models into detailed, solid objects. The above product release video features Makerbot founder Bre Pettis and is worth watching.  Mr. Pettis provides an overview on all of the enhancements that have been incorporated into the Replicator 2 and his closing words provide the basis for our blog posting:

“We can’t wait to see what you make with it”!

A recent Forbes article written by Andy Greenberg entitled:  Inside Thingiverse, The Radically Open Website Powering The 3D Printing Movement provides some further insight into the possibilities.

Anyone who buys a Makerbot can immediately download and print any of Thingiverse’s 25,000 designs. Those with the software skills to create new designs and upload them to the site are rewarded with hacker fame and remixes from others in the digital DIY community. And every new blueprint on the site boosts the utility of the machines sold so far.

Pettis says that openness has been part of the site’s philosophy since 2008–a year before Makerbot was even founded–when he and fellow Thingiverse creator Zach Smith built the site in an hour one Saturday afternoon. “We keep it open because it feels right,” says Pettis. “There’s no downside to sharing it. All the competitors are going to make stuff and share on Thingiverse, too, and that just benefits our community.”

But Pettis’ and Thingiverse’s dream of pure openness may be just that. A quick browse through the site turns up plenty of potentially trademarked or copyrighted designs, like an Iron Man helmet or figurines from Star Wars and the videogame Doom. The site has already had to remove several designs after receiving takedown notices under the Digital Millennium Copyright Act. And the first rumblings of a rights-management system for controlling the sharing of physical things are appearing: The IP-hoarding firm Intellectual Ventures received a patent in October for a 3-D printer feature that blocks the creation of verboten objects.

Thingiverse has yet to face an intellectual property lawsuit over the infringing content its users upload, like the $1 billion tort that Viacom threw at Google’s YouTube service in 2007. The lawsuit, which is still ongoing, has cost Google millions in legal bills and pushed it to adopt its own proactive copyright protections. The intellectual property laws around software designs for physical things have yet to be hammered out, but Makerbot remains determined to avoid censoring content unless it’s absolutely required to. “For now, it’s an exciting time,” says Pettis. “Things aren’t ruled by copyright.”

So let’s get back to Pattis’s final quote in the product video: “We can’t wait to see what you make with it”!  Despite a clause in Thingiverse’s terms of use that bans uploading any design that “contributes to the creation of weapons, illegal materials, or is otherwise objectionable,” the site hosts a slew of blueprints for edgy objects that toe that line or cross it: secret keys to high-security handcuffs, realistic toy guns or, scarier still, restricted gun components that can be combined with mail-order parts to create a working AR-15 semi-automatic weapon. One group calling itself Defense Distributed hopes to create a file for a gun capable of shooting a .22 caliber bullet and may upload its final design to Thingiverse.

Pettis has treated the appearance of those objects on the site as inevitable–almost out of his control. “The cat is out of the bag,” Pettis wrote in a blog post to the Thingiverse community last year, addressing the presence of weapon components on the site. “And that cat can be armed with guns made with printed parts.”

For further information, please refer to the Forbes article and watch the video below:

We find this a fascinating area and one that deserves a follow up article. Stay tuned!

Google+ Recognizes the Importance of Online Reviews & Recommendations

In a recent article written by Drew Olanoff entitled: Google Shopping Launches Features To Help You Read Reviews From People You Know, Techcrunch reported that Google+ is now being integrated into Google shopping.  You will now be able to write reviews on Google shopping and share them with your family and friends.

Google is using a “Star Rating System”.  The following is an example of a review posted for an ice cream maker:

At Legal Bistro, we also recognize the importance of online recommendations and have provided the functionality for attorneys to build their online credibility by obtaining both personal and professional recommendations.

EU watchdogs have admitted Google must revise its privacy policy.

EU watchdogs’ decision in March is to consolidate 60 privacy policies into one agreement. It allows to combine the data from all their products, such as YouTube, Google+ and smart phone system Android.

CNIL (French data privacy regulator), which led to the inquiry, said that Google had “months” to make changes. Google has been told to give the information about what data is being collected, for what purpose and also to give users more control over how the information is combined.

Therefore, if there is no action taken, CNIL would have to appeal to court. However, Google said it needed more time to figure out the details. Peter Fleischer, global privacy counsel, said that they have received a report. Thus, Google has been accused of providing “incomplete” details. All of that raises concerns about data protection.

CNIL investigation

CNIL carried out the investigation. 27 members of the European Union agreed on that, but Greece, Romania and Lithuania have not yet signed up. By the way, non-EU states Croatia and Liechtenstein have participated.

After revising Google’s policy in details, it was discovered that Google has failed to place any limit on the “scope of collection and the potential uses of the personal data”. That means, there was no distinсtion between search engine queries, typed-in credit card numbers or telephone communications.

The following changes were proposed by EU data protection laws:

  • Reinforcing users’ consent. It suggests allowing its members to choose how data was combined by asking them to click on dedicated buttons.
  • Google should offer a centralised opt-out tool allowing users to decide which services provide data about them.
  • Google should adapt its tools in order to limit data use to authorised purposes. It should be able to use a person’s collated data to improve security.

Isabelle Falque-Pierrotin, the CNIL’s president, said the company had “three or four months” to make the revisions.

‘Essential step’

UK campaign group Big Brother Watch welcomed the news. “It’s absolutely right that European regulators focus on ensuring people know what data is being collected and how it is being used,” said the organisation’s director, Nick Pickles.

“Unless people are aware just how much of their behaviour is being monitored and recorded it is impossible to make an informed choice about using services”.

There is a new unified search tool of Google that works across several of its products. Gmail, Google Calendar and Drive cloud storage services are now in a trial version for users.

For more information, please visit the link: http://www.bbc.com/news/technology-19959306

Blogging Can Significantly Influence Consumer Purchasing Decisions

  • Women are more active social media users than men.
    Overall, one-half (49.0%) of female respondents—
    including 3-in-5 (58.6%) moms— visit social media sites
    at least a few times per day, versus one-third
    (34.0%) of men.
  • Audiences follow their favorite content sites on social
    media. A majority (62.0%) of independent web users “like”
    or follow their favorite content sites on social media.
  • Consumers get social with brands. Overall, one-half
    (49.1%) of respondents “like” or follow brands on social
    media. Two-fifths (41.8%) never do.
  • Bloggers cast an influential net with their audiences. Of
    respondents who visit or read blogs, 2-in-3 (65.5%) say
    a brand mention or promotion within context of the blog
    influences their purchasing decisions.
  • Consumers interact with socially enabled display
    advertising. One-quarter (25.4%) of all respondents—and
    31.7% of moms—say they are likely to follow a brand on
    social media if the brand is promoted in an online ad.