Law Firm Marketing & The Digital Revolution

The above McKinsey Infographic entitled: Are You Ready for the Digital Age? provides some very interesting and important statistics for marketing professionals:

  • 90% of customers trust recommendations
  • 37% of prospective buyers are influenced by word of mouth
  • 70%of customers consult user reviews for informed purchase decisions
  • 10% to 25% of social media users use their social networks to make purchasing decisions
  • 20% of online electronics purchased are from auction sites
  • 60% of consumers who follow a brand on Facebook are looking for deals and coupons

As a Marketing Professional at a medium to large law firm or an attorney at a smaller law firm responsible for acquiring new clients, what conclusions should you draw from these statistics?

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Social Network Alleged Spying


A posting on the LAW.COM LEGAL BLOG WATCH entitled False Friend? High School Principal Resigns After Facebook Spying Allegation illustrates new ways that social network websites are being used to track the activity of its members.  Allegedly a High School Principal posed as Suzy Harriston and friended more than 300 students from Clayton High School before being exposed by Chase Haslett, a former Clayton High School quarterback who had graduated in 2011.