The above McKinsey Infographic entitled: provides some very interesting and important statistics for marketing professionals: Are You Ready for the Digital Age?
90% of customers trust recommendations
37% of prospective buyers are influenced by word of mouth
70%of customers for informed purchase decisions consult user reviews
10% to 25% of social media users use their social networks to make purchasing decisions
20% of online electronics purchased are from auction sites
60% of consumers who follow a brand on Facebook are looking for deals and coupons
As a Marketing Professional at a medium to large law firm or an attorney at a smaller law firm responsible for acquiring new clients, what conclusions should you draw from these statistics?
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A posting on the
LAW.COM LEGAL BLOG WATCH entitled False Friend? High School Principal Resigns After Facebook Spying Allegation illustrates new ways that social network websites are being used to track the activity of its members. Allegedly a High School Principal posed as Suzy Harriston and friended more than 300 students from Clayton High School before being exposed by Chase Haslett, a former Clayton High School quarterback who had graduated in 2011.