How to Place a Bid on Legal Bistro

Bid-for-Placement: what does it mean? Why do we need it?

A bid is a sum of money that a lawyer offers for the opportunity of talking to a client, to receive his contact information and discuss his case (the minimum amount you can bid on is 6 law dollars).

It’s important to remember that a lawyer’s bid on a case determines where in the list of competing, “bidding” lawyers their profile will be displayed to the clients, who posted the case. The profile with the highest bid will be displayed first and the lowest, respectively, the last.

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Writing an Effective Biography on Legal Bistro Helps Attorneys Get New Clients!

Why should a lawyer bother to write an outstanding biography and why is it the most important part of the lawyer profile? It’s so simple!

A bio is a snapshot of a lawyer’s professional experience:

  • who they are,

  • what they do,

  • specialist expertise and

  • examples of client work.

A good biography “sells” their expertise to potential new clients.

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Legal Bistro Elevator Pitch for Lawyers

What is an Elevator Pitch?

An “Elevator Pitch”, also known as an elevator speech or statement, is a short summary used to quickly define a person, product, profession or organization and its Value Proposition.  The name “elevator pitch” conveys that the person who is delivering the message has about the same time that it takes the typical elevator to go from the ground floor the top floor to convince their audience about their proposal.  A well designed elevator pitch should be between 30 and 60 seconds.

How to Write a Good Elevator Pitch

The “Elevator Pitch” on Legal Bistro is five lines (500 words maximum) of text that are displayed to potential clients in what we call the “Short Profile Preview”.  This is the very first thing that a potential client will see about you and your law firm so you should give a lot of thought to what you would like to say.

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Law Firm Marketing & The Digital Revolution

The above McKinsey Infographic entitled: Are You Ready for the Digital Age? provides some very interesting and important statistics for marketing professionals:

  • 90% of customers trust recommendations
  • 37% of prospective buyers are influenced by word of mouth
  • 70%of customers consult user reviews for informed purchase decisions
  • 10% to 25% of social media users use their social networks to make purchasing decisions
  • 20% of online electronics purchased are from auction sites
  • 60% of consumers who follow a brand on Facebook are looking for deals and coupons

As a Marketing Professional at a medium to large law firm or an attorney at a smaller law firm responsible for acquiring new clients, what conclusions should you draw from these statistics?

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WHAT DO LAWYERS DO? AND WHERE?

All lawyers are not alike. They can work in various capacities such as legal and non-legal. Also, they specialize in private areas. Moreover, lawyers do not usually go to trial to win the case as you can watch in movies or on TV. Generally speaking, there are two areas where they usually specialize in:

1. Legal Specializations
Some lawyers specialize in a particular area, the other – in trial law (civil or criminal). They can also help clients who seek to reverse or to uphold lower court decisions, bankruptcy law, tax law, trusts and estates, corporate law, environmental law, intellectual property, communication law, elder law, employment and labor law, entertainment law, health care law, education law, international law, etc. The list of is almost endless.

2. Legal Settings
Lawyers also work in a variety of settings. Some of them are described below.
Private Practice:
The lawyers work in private practice as solo practitioners, in small or “boutique” law firms, in firms that have several hundred lawyers. As usual, they join firms as “associates” and work toward becoming “partners.” Life at a large law firm is influenced by “billable hours.”
In-House:
“In-house” work means that lawyers are employed by a single client or a large corporation. Large companies usually hire one or more lawyers to go through more specific issues. For example, one supervises litigation, another addresses the company’s employment issues, a third lawyer tries to influence legislation related to the company’s business. Also, if in-house lawyers represent only one client, they are not beholden to the “billable hour.”
Government:
The federal government also hire lawyers for different tasks. There are District attorneys, State Attorney Generals, and federal prosecutors who work at the Department of Justice here in D.C. and at U.S. Attorney’s Offices throughout the country and public defenders who represent those who cannot afford an attorney. All of the government representatives also work for the Office of Homeland Security the Environmental Protection Agency, the Security Exchange Commission, the Patent and Trademark Office, the Consumer Product Safety Commission. Similarly, the United States Congress offer many opportunities for lawyers to help pass legislation.
Academia:
Lawyers teach in law schools and colleges. Many of the lawyers get teaching experience first by working as a professor. At the same time they may also work elsewhere full time.

Only some of the legal settings were mentioned in this article. If you want to know more information on the topic, please, visit the link below:

http://www.nalp.org/what_do_lawyers_do