Get Hired! Twitter will help you!

Looking for a job? Spending lots of time on writing your resume? Don’t worry, today it may be enough for you to write just 140 character resume and your short resume can be simply “tweeted” on Tweeter. Also, it is no longer called “resume”. Nowadays, it is called “twesume”. Often times Twesume tweet is included with the hashtag #twesume or directly messaged to employee. “Twesume” is a contraction – blending of two words “Twitter” and “resume”. Even though the word has not been included into any dictionaries, twesume is a very popular practice. According to the CareerEnlightment.com statistics, 92% of hiring managers in 2010 used or planned to recruit via social networks.

However, compelling “sell yourself” 140 character resume is not enough to be considered as a potential employee for any of the companies. You also need to be sure that your profile looks professionally. Most employers are not that interested in your scuba diving pictures. They would rather see you as a professional in the pictures.

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TechnoratiMedia 2013 Digital Influence Report – Blogs Outrank Social Networks for Consumer Influence

If you are either currently spending or considering allocating a significant portion of your marketing budget to advertising on the social networks, you might want to stop for a moment and look at the affect that blogging has on consumer influence.  The following chart was presented in a article written by Patricia Redsicker entitled: Blogs Outrank Social Networks for Consumer Influence: New Research:

online services high in influence

Equally interesting is the fact that consumers say that smaller communities have a greater influence on a topic than larger ones.  Despite this revelation, most brands marketers only pursue the larger/massive communities through A-list bloggers believing that their message will be virally distributed across the larger community.  Recent evidence shows that trust is what drives action.  Quality triumphs over quantity so if you’re thinking about trying to build consumer trust through blogging, you should evaluate the quality of the community rather than its size.

Although brands typically only devote approximately ten percent (10%) of their total digital marketing budgets to social media, Facebook remains the preferred platform capturing fifty-seven percent (57%) of the ad spending.  Brand managers are seeking to have their Facebook page content generate interaction through likes and comments believing that such interaction will result in viral results.

According to the survey, 86% of Social Media Influencers blog and of these, 88% blog for themselves.  The survey reports that trust is the currency of influence and that consumers are looking for trusted digital friends to give them advice on what to buy and where to go.  It is for this reason that bloggers offering advice are so influential on consumer behavior. Essentially, consumers trust their guidance.

At Legal Bistro, we believe in and support the power of the Community.  Consequently, lawyers who register on the site are able to build their online credibility by obtaining recommendations from colleagues, clients, business associates, family members and friends.  Perhaps even more important is for a registered lawyer to establish themselves as a subject matter expert.

All lawyers who register on the site are assigned author credentials on the Legal Bistro Blog.  Lawyers who write articles receive the following benefits within the Legal Bistro Community:

  • Attorney profiles with published articles are displayed higher in the search results given to consumers searching for qualified lawyers to handle their legal need;
  • Legal Bistro Profile receives a publishers badge indicating the number of articles written by the attorney and quick access to read these articles;
  • All blog postings are also distributed to Legal Bistro’s social network pages including Facebook and Twitter;
  • Legal Bistro provides published attorneys with a small icon (and the associated code) that can be added to the lawyer’s own website. The icon provides a visitor to the lawyer’s website with a link to the attorney’s article published on Legal Bistro’s Blog;
  • Legal Bistro provides real time reports to published lawyers of all registered consumers who have viewed their blog posting and quick access to the consumer’s case posted on Legal Bistro.

So if you want to stand out in the crowd, take the time to write a blog posting and establish yourself as a subject matter expert.  There is no cost (other than your time) to write a blog posting and the benefits from doing so could be enormous.

ABOUT TechnoratiMedia

Founded over a decade ago, Technorati Media has grown into one of the largest social media ad networks bringing top brands and valuable influencers together at scale.  With an advertising reach of approximately 130 million US unique visitors each month, the Company is well positioned to provide a very unique perspective on the social media market.

ABOUT TechnoratiMedia 2013 Digital Influence Report

The insights provided in TechnoratiMedia’s 2013 Digital Influence Report were taken from survey results which included:

  • 6,000 Influencers
  • 1,200 Consumers
  • 150 Top Brand Marketers

 

 

Avvo-LexBlog 2012 Legal Marketing Survey

If you think that law firms are not using social media and online advertising to help find new clients then you are mistaken.  According to the 2012 Legal Marketing Survey Report recently issued by Avvo and LexBlog:

  • 40% of those responding to the survey were Solo Practitioners; 40% worked at firms with between 2-9 lawyers;
  • 60% of survey respondents plan to spend more time marketing in 2012 than in previous years;
  • 24% of the respondents spent 75% of their marketing budgets online. My guess is that Google received most of that benefit;
  • In addition to practicing law, 77% were also responsible for their own business development and 54% use social marketing tools to grow their business;
  • LinkedIn (72%) and Facebook (50%) were the two most popular social media channels;
  • There was not a significant difference in age between those spending time and money online and using social media than those who did not;
  • 56% said they read and follow blogs to grow their professional development;
  • Respondents belief that the key to marketing success is to connect online but to develop relationships offline such as at speaking events and conferences;
  • Clients are becoming much smarter. They no longer simply rely on offline referrals do their own research online before hiring a lawyer;
  • The rise in smart phone usage is also changing the way that clients find and contact lawyers;