Law Firm Marketing & The Digital Revolution

The above McKinsey Infographic entitled: Are You Ready for the Digital Age? provides some very interesting and important statistics for marketing professionals:

  • 90% of customers trust recommendations
  • 37% of prospective buyers are influenced by word of mouth
  • 70%of customers consult user reviews for informed purchase decisions
  • 10% to 25% of social media users use their social networks to make purchasing decisions
  • 20% of online electronics purchased are from auction sites
  • 60% of consumers who follow a brand on Facebook are looking for deals and coupons

As a Marketing Professional at a medium to large law firm or an attorney at a smaller law firm responsible for acquiring new clients, what conclusions should you draw from these statistics?

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New $1,500 Spectacles Developed by Google Already Rooted and Hacked

In a recent article posted on the Forbes website entitled: Google Glass Has Already Been Hacked By Jailbreakers, is reported that just some days after its release Google Glass headset has been hacked by a well-known hacker Jay Freeman “Saurik”, who created the widely-used app store for jailbroken iOS devices known as Cydia.

Google Glass is a wearable computer with a head-mounted display (HMD) developed by Google. Google Glass displays information in a hands-free format like a smartphone. It can interact with the Internet via natural language voice commands. Google is considering partnering with sun-glass retailers such as Ray-Ban or Warby Parker, and may also open retail stores to allow customers to try on the device. The Explorer Edition cannot be used by people who wear prescription glasses, but Google has confirmed that Glass will eventually work with frames and lenses that match the wearer’s prescription; the glasses will be modular and therefore possibly attachable to normal prescription glasses.

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