Avvo-LexBlog 2012 Legal Marketing Survey

If you think that law firms are not using social media and online advertising to help find new clients then you are mistaken.  According to the 2012 Legal Marketing Survey Report recently issued by Avvo and LexBlog:

  • 40% of those responding to the survey were Solo Practitioners; 40% worked at firms with between 2-9 lawyers;
  • 60% of survey respondents plan to spend more time marketing in 2012 than in previous years;
  • 24% of the respondents spent 75% of their marketing budgets online. My guess is that Google received most of that benefit;
  • In addition to practicing law, 77% were also responsible for their own business development and 54% use social marketing tools to grow their business;
  • LinkedIn (72%) and Facebook (50%) were the two most popular social media channels;
  • There was not a significant difference in age between those spending time and money online and using social media than those who did not;
  • 56% said they read and follow blogs to grow their professional development;
  • Respondents belief that the key to marketing success is to connect online but to develop relationships offline such as at speaking events and conferences;
  • Clients are becoming much smarter. They no longer simply rely on offline referrals do their own research online before hiring a lawyer;
  • The rise in smart phone usage is also changing the way that clients find and contact lawyers;

Our motto is "When Lawyers Compete You Win!" If you are a consumer in need of legal services, you can post your case anonymously and Free of Charge. If you are an attorney seeking new clients, you may register on the site for free. You will only pay when a client requests that you contact them to discuss their case.

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