For Lawyers Seeking to Build an Online Image – Invest in Your Profile

    

There’s nothing more important for a lawyer advertising online than to put the time and effort into developing a complete profile or bio.  Just ask Larry Bodine of the Law Marketing Blog who recently posted the article: 56% of Law Firm Website Visits Go To Attorney Bios.

Larry’s Posting highlights the following as being some of the most important elements of a profile that result in generating new business:

  1. Peer Reviews and Recommendations From Other Lawyers
  2. Client Reviews and Testimonials
  3. Links to Published Articles or Speeches
  4. Case Histories of Results Obtained for Clients
  5. A Brief Description of How You Work With Clients
  6. A Recent Color Photo

While a prospective client may be primarily interested in your professional credentials, studies have shown that many consumers are intimated by the legal system.  It is important for a prospective client to see you as both a legal professional and a human being.  Showing your human side could be achieved through describing your hobbies and interests; presenting information about or photos with your family; etc.

If you are still having doubts, simply look to the success of social network websites such as Facebook, LinkedIn, Twitter and Google + before making your final decision.  Photos, articles and testimonials will help bring your profile to life on the Internet.  While nothing can replace a good face-to-face meeting with the prospective client, many consumers are using the Internet to screen lawyer candidates.

 

 


Our motto is "When Lawyers Compete You Win!" If you are a consumer in need of legal services, you can post your case anonymously and Free of Charge. If you are an attorney seeking new clients, you may register on the site for free. You will only pay when a client requests that you contact them to discuss their case.

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