Blogging Can Significantly Influence Consumer Purchasing Decisions

  • Women are more active social media users than men.
    Overall, one-half (49.0%) of female respondents—
    including 3-in-5 (58.6%) moms— visit social media sites
    at least a few times per day, versus one-third
    (34.0%) of men.
  • Audiences follow their favorite content sites on social
    media. A majority (62.0%) of independent web users “like”
    or follow their favorite content sites on social media.
  • Consumers get social with brands. Overall, one-half
    (49.1%) of respondents “like” or follow brands on social
    media. Two-fifths (41.8%) never do.
  • Bloggers cast an influential net with their audiences. Of
    respondents who visit or read blogs, 2-in-3 (65.5%) say
    a brand mention or promotion within context of the blog
    influences their purchasing decisions.
  • Consumers interact with socially enabled display
    advertising. One-quarter (25.4%) of all respondents—and
    31.7% of moms—say they are likely to follow a brand on
    social media if the brand is promoted in an online ad.

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