How to Place a Bid on Legal Bistro

Bid-for-Placement: what does it mean? Why do we need it?

A bid is a sum of money that a lawyer offers for the opportunity of talking to a client, to receive his contact information and discuss his case (the minimum amount you can bid on is 6 law dollars).

It’s important to remember that a lawyer’s bid on a case determines where in the list of competing, “bidding” lawyers their profile will be displayed to the clients, who posted the case. The profile with the highest bid will be displayed first and the lowest, respectively, the last.

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Writing an Effective Biography on Legal Bistro Helps Attorneys Get New Clients!

Why should a lawyer bother to write an outstanding biography and why is it the most important part of the lawyer profile? It’s so simple!

A bio is a snapshot of a lawyer’s professional experience:

  • who they are,

  • what they do,

  • specialist expertise and

  • examples of client work.

A good biography “sells” their expertise to potential new clients.

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Legal Bistro Elevator Pitch for Lawyers

What is an Elevator Pitch?

An “Elevator Pitch”, also known as an elevator speech or statement, is a short summary used to quickly define a person, product, profession or organization and its Value Proposition.  The name “elevator pitch” conveys that the person who is delivering the message has about the same time that it takes the typical elevator to go from the ground floor the top floor to convince their audience about their proposal.  A well designed elevator pitch should be between 30 and 60 seconds.

How to Write a Good Elevator Pitch

The “Elevator Pitch” on Legal Bistro is five lines (500 words maximum) of text that are displayed to potential clients in what we call the “Short Profile Preview”.  This is the very first thing that a potential client will see about you and your law firm so you should give a lot of thought to what you would like to say.

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Why Consumers Love Legal Bistro

 Do you need a lawyer but are intimidated by the legal process?  Are you concerned that professional legal services may be financially out of reach?  Perhaps English is not your native language and you are having trouble finding a qualified attorney with whom you can effectively communicate.  Don’t worry, if you answered yes to any of these questions you are not alone.

We built Legal Bistro because we were inspired by the contribution that Lending Tree made to the process for finding a mortgage lender.  Lending Tree used the power of the Internet to bring online competition in the mortgage application process. Equally important is that Lending Tree’s website has helped consumers to better understand the process of applying for a home loan. We hope that Legal Bistro can achieve similar results in the legal services market.

When Lawyers Compete, You Win!

The single biggest reason why consumers love our service is because Legal Bistro facilitates lawyers competing online to serve the client.  Our Company motto is that When Lawyers Compete, the Client Wins! Frankly, we believe that both lawyers and consumers win when the competitive playing field has been leveled.

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Why Lawyers Love Legal Bistro


Are you happy with the current Return on Investment (“ROI”) for your online legal services marketing dollars?  Are you spending too much of your time qualifying leads? wasting time imagesDo you know anything about the visitors to your law firm’s website besides their IP Address and the date and time of their visit?  More specifically, are you being provided with case specific  facts that will help you evaluate their legal needs?

If you have answered yes to some or all of these questions then perhaps you will appreciate why lawyers love Legal Bistro.


You decide what cases you see based on the Practice Groups, Case Types and Tag or Key Words used when defining your Areas of Practice.

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Law Firm Marketing & The Digital Revolution

The above McKinsey Infographic entitled: Are You Ready for the Digital Age? provides some very interesting and important statistics for marketing professionals:

  • 90% of customers trust recommendations
  • 37% of prospective buyers are influenced by word of mouth
  • 70%of customers consult user reviews for informed purchase decisions
  • 10% to 25% of social media users use their social networks to make purchasing decisions
  • 20% of online electronics purchased are from auction sites
  • 60% of consumers who follow a brand on Facebook are looking for deals and coupons

As a Marketing Professional at a medium to large law firm or an attorney at a smaller law firm responsible for acquiring new clients, what conclusions should you draw from these statistics?

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Google’s Most Expensive Key Words – “Attorney” and “Lawyer” Top List

The Infographic above illustrates the most expensive 20 Key Words in Google Advertising.  Google is on pace this calendar year to exceed $40 billion in advertising revenue.  While that is great news for Google and the Company’s shareholders, the real question is how well are Google’s advertisers doing in acquiring new customers online?

2010 marked the first year that online advertising exceeded print advertising.  Law firms are also beginning to commit a substantial amount of their marketing budgets online.  According to the 2012 Legal Marketing Survey conducted by LexisNexis and Avvo, 25% of the respondents to the survey spent 75% of their marketing budgets online.

So what kind of success are law firms having advertising online?  A good conversion rate for leads (i.e. visitors to a company website via a click through from an online advertisement) ranges between 1% and 1.5%.  So for every 100 visitors who click through to an advertisers website, only 1 to 1.5 become new customers.

Let’s assume for the moment that law firm conversion rates are comparable to those of other online businesses, the customer acquisition cost  (“CAC”) for an online advertisement using the word “attorney” ($47.07 CPC) would range between $3,138 and $4,707.  Unfortunately we believe that most law firms are experiencing conversion rates that are significantly lower than other businesses (i.e. between 0.5% and 0.75%).

More importantly, what does a law firm know about the other 99 visitors who or clicked through to their website but did not become a customer?  Unless the visitor elected to complete the law firm’s “Contact Form”, the only information that the law firm would have would be the date and time of the visit; the web pages viewed on the site and possibly the IP address of the computer from which the website was accessed.

Is there a better alternative?  We believe that online communities such as Legal Bistro where information about the consumer’s case has been obtained present a much better alternative to Google for online advertising.  Stay tuned for further information about the benefits that Legal Bistro provides lawyers and law firms in subsequent articles.