Compliments of Mark Anderson of Andertoons
Bid-for-Placement: what does it mean? Why do we need it?
A bid is a sum of money that a lawyer offers for the opportunity of talking to a client, to receive his contact information and discuss his case (the minimum amount you can bid on is 6 law dollars).
It’s important to remember that a lawyer’s bid on a case determines where in the list of competing, “bidding” lawyers their profile will be displayed to the clients, who posted the case. The profile with the highest bid will be displayed first and the lowest, respectively, the last.
Why should a lawyer bother to write an outstanding biography and why is it the most important part of the lawyer profile? It’s so simple!
A bio is a snapshot of a lawyer’s professional experience:
who they are,
what they do,
specialist expertise and
examples of client work.
A good biography “sells” their expertise to potential new clients.
An “Elevator Pitch”, also known as an elevator speech or statement, is a short summary used to quickly define a person, product, profession or organization and its Value Proposition. The name “elevator pitch” conveys that the person who is delivering the message has about the same time that it takes the typical elevator to go from the ground floor the top floor to convince their audience about their proposal. A well designed elevator pitch should be between 30 and 60 seconds.
The “Elevator Pitch” on Legal Bistro is five lines (500 words maximum) of text that are displayed to potential clients in what we call the “Short Profile Preview”. This is the very first thing that a potential client will see about you and your law firm so you should give a lot of thought to what you would like to say.
Do you need a lawyer but are intimidated by the legal process? Are you concerned that professional legal services may be financially out of reach? Perhaps English is not your native language and you are having trouble finding a qualified attorney with whom you can effectively communicate. Don’t worry, if you answered yes to any of these questions you are not alone.
We built Legal Bistro because we were inspired by the contribution that Lending Tree made to the process for finding a mortgage lender. Lending Tree used the power of the Internet to bring online competition in the mortgage application process. Equally important is that Lending Tree’s website has helped consumers to better understand the process of applying for a home loan. We hope that Legal Bistro can achieve similar results in the legal services market.
The single biggest reason why consumers love our service is because Legal Bistro facilitates lawyers competing online to serve the client. Our Company motto is that When Lawyers Compete, the Client Wins! Frankly, we believe that both lawyers and consumers win when the competitive playing field has been leveled.
Are you happy with the current Return on Investment (“ROI”) for your online legal services marketing dollars? Are you spending too much of your time qualifying leads? Do you know anything about the visitors to your law firm’s website besides their IP Address and the date and time of their visit? More specifically, are you being provided with case specific facts that will help you evaluate their legal needs?
If you have answered yes to some or all of these questions then perhaps you will appreciate why lawyers love Legal Bistro.
You decide what cases you see based on the Practice Groups, Case Types and Tag or Key Words used when defining your Areas of Practice.
Are your medical clients having trouble branding themselves online in a crowded marketplace? Do you represent a hospital that would like to protect their brand by owning a prestigious .Md domain? If so, please continue reading this article and visit My Medical Domains.
.Md or Medical Domains as they have come to be known are becoming increasingly popular among the medical community as they represent an opportunity to turn the clock back from an online marketing perspective. Imagine that it’s 20 years ago and that you have the vision to know how the Internet is going to unfold. The visionaries who raced to purchase popular domain names before others fully understood their value made a considerable amount of money selling those domains to companies and individuals who wanted to protect their brand online.
The reality is that it’s impossible to turn the clock back but you could be one of those visionaries who race to get a popular medical domain before the rest of the medical community discovers the value of owning a .Md domain.
Individual doctors can purchase a medical domain containing their name and add the prestigious domain to the business cards, patient communication, etc.
Example 1: JohnSmith.Md.
Medical Institutions such as hospitals, clinics, laboratories, etc. should seriously consider purchasing a medical domain to protect their online brand an image before someone who is not affiliated with their organization purchases the domain.
Example 2: ABCHospital.Md
Search Engine Optimization (“SEO”) savvy businesses who are aggressively seeking to acquire new clients through online marketing should look to acquire medical domains containing industry key words to enhance their organically generated traffic.
Example 3: MesotheliomaPatients.Md
So where do you go to find out if your name is available and to purchase the medical domain? An innovative company called My Medical Domains provides its clients with quick and easy service. The Company has a Frequently Asked Questions (“FAQ”) page which should answer most or all of your questions.
In case you are wondering about the .Md extension and why it is not already popular with the medical community, you might be interested to learn its origin. The .Md domain was NOT created for the medical community but actually was assigned by the Internet Assigned Numbers Authority (IANA) to the Republic of Moldova.
Moldova, officially the Republic of Moldova, is a landlocked nation located in Eastern Europe between Romania (West) and Ukraine (North, East and South). With the fall of the Soviet Union in 1991, Moldova declared its independence and adopted a new constitution on July 29, 1994.
Unlike some other countries who impose restrictions on who may purchase country specific domains, Moldova does not impose any such restrictions. The purchase of these domains is open to anyone. There are no citizenship or any other conditions imposed on the purchase of .Md domains.
Examples of companies who have purchased .Md domains (as reported by MyMedicalDomains.com) are the following:
So if you would like to join the growing list of forward thinking medical professionals and organizations who are securing a medical domain to enhance or protect their online brand, visit My Medical Domains and purchase your own .Md.