Compliments of Mark Anderson of Andertoons
Bid-for-Placement: what does it mean? Why do we need it?
A bid is a sum of money that a lawyer offers for the opportunity of talking to a client, to receive his contact information and discuss his case (the minimum amount you can bid on is 6 law dollars).
It’s important to remember that a lawyer’s bid on a case determines where in the list of competing, “bidding” lawyers their profile will be displayed to the clients, who posted the case. The profile with the highest bid will be displayed first and the lowest, respectively, the last.
What is an Elevator Pitch?
An “Elevator Pitch”, also known as an elevator speech or statement, is a short summary used to quickly define a person, product, profession or organization and its Value Proposition. The name “elevator pitch” conveys that the person who is delivering the message has about the same time that it takes the typical elevator to go from the ground floor the top floor to convince their audience about their proposal. A well designed elevator pitch should be between 30 and 60 seconds.
How to Write a Good Elevator Pitch
The “Elevator Pitch” on Legal Bistro is five lines (500 words maximum) of text that are displayed to potential clients in what we call the “Short Profile Preview”. This is the very first thing that a potential client will see about you and your law firm so you should give a lot of thought to what you would like to say.
Do you need a lawyer but are intimidated by the legal process? Are you concerned that professional legal services may be financially out of reach? Perhaps English is not your native language and you are having trouble finding a qualified attorney with whom you can effectively communicate. Don’t worry, if you answered yes to any of these questions you are not alone.
We built Legal Bistro because we were inspired by the contribution that Lending Tree made to the process for finding a mortgage lender. Lending Tree used the power of the Internet to bring online competition in the mortgage application process. Equally important is that Lending Tree’s website has helped consumers to better understand the process of applying for a home loan. We hope that Legal Bistro can achieve similar results in the legal services market.
When Lawyers Compete, You Win!
The single biggest reason why consumers love our service is because Legal Bistro facilitates lawyers competing online to serve the client. Our Company motto is that When Lawyers Compete, the Client Wins! Frankly, we believe that both lawyers and consumers win when the competitive playing field has been leveled.
Are you happy with the current Return on Investment (“ROI”) for your online legal services marketing dollars? Are you spending too much of your time qualifying leads? Do you know anything about the visitors to your law firm’s website besides their IP Address and the date and time of their visit? More specifically, are you being provided with case specific facts that will help you evaluate their legal needs?
If you have answered yes to some or all of these questions then perhaps you will appreciate why lawyers love Legal Bistro.
YOU ARE IN CONTROL
You decide what cases you see based on the Practice Groups, Case Types and Tag or Key Words used when defining your Areas of Practice.
Forensic Linguistics is the study of the language of law and legal process. It also includes the language of 911 calls, the police and the courtroom, and the language that is used in trials as evidence.
LanguageAndLaw.org describes Forensic Linguistics as the methodology that solves crimes. It comprises many areas that relate to crime, both solving crime and absolving people wrongly accused of committing crimes. Some of these areas include:
- Voice identification (also called forensic phonetics)
- Author identification (analysis of the personal writing style; also called forensic stylistics)
- Discourse analysis (analysis of the structure of spoken or written utterance)
- Linguistic proficiency
- Language analysis (determining the suspect’s native language)
- “Linguistic veracity analysis” (determining whether a speaker or a writer was being truthful)
One of the best forensic linguists in the USA is Dr. Robert Leonard. He has a wide experience in his field of expertise. For instance, he has been retained by both defendants and prosecutors to consult and/or testify in criminal cases involving murder, espionage, and other felonies, and he has consulted and/or testified for both plaintiffs and defendants in civil cases involving trademarks, plagiarism, libel, malpractice, and the meaning of contracts.
The following video briefly describes Dr. Robert Leonard’s technique on how to implement the theoretical knowledge of Forensic Linguistics into practice, i.e. Sherlyn Hummert murder investigation.