Compliments of Mark Anderson of Andertoons
Bid-for-Placement: what does it mean? Why do we need it?
A bid is a sum of money that a lawyer offers for the opportunity of talking to a client, to receive his contact information and discuss his case (the minimum amount you can bid on is 6 law dollars).
It’s important to remember that a lawyer’s bid on a case determines where in the list of competing, “bidding” lawyers their profile will be displayed to the clients, who posted the case. The profile with the highest bid will be displayed first and the lowest, respectively, the last.
Why should a lawyer bother to write an outstanding biography and why is it the most important part of the lawyer profile? It’s so simple!
A bio is a snapshot of a lawyer’s professional experience:
who they are,
what they do,
specialist expertise and
examples of client work.
A good biography “sells” their expertise to potential new clients.
What is an Elevator Pitch?
An “Elevator Pitch”, also known as an elevator speech or statement, is a short summary used to quickly define a person, product, profession or organization and its Value Proposition. The name “elevator pitch” conveys that the person who is delivering the message has about the same time that it takes the typical elevator to go from the ground floor the top floor to convince their audience about their proposal. A well designed elevator pitch should be between 30 and 60 seconds.
How to Write a Good Elevator Pitch
The “Elevator Pitch” on Legal Bistro is five lines (500 words maximum) of text that are displayed to potential clients in what we call the “Short Profile Preview”. This is the very first thing that a potential client will see about you and your law firm so you should give a lot of thought to what you would like to say.
Do you need a lawyer but are intimidated by the legal process? Are you concerned that professional legal services may be financially out of reach? Perhaps English is not your native language and you are having trouble finding a qualified attorney with whom you can effectively communicate. Don’t worry, if you answered yes to any of these questions you are not alone.
We built Legal Bistro because we were inspired by the contribution that Lending Tree made to the process for finding a mortgage lender. Lending Tree used the power of the Internet to bring online competition in the mortgage application process. Equally important is that Lending Tree’s website has helped consumers to better understand the process of applying for a home loan. We hope that Legal Bistro can achieve similar results in the legal services market.
When Lawyers Compete, You Win!
The single biggest reason why consumers love our service is because Legal Bistro facilitates lawyers competing online to serve the client. Our Company motto is that When Lawyers Compete, the Client Wins! Frankly, we believe that both lawyers and consumers win when the competitive playing field has been leveled.
Are you happy with the current Return on Investment (“ROI”) for your online legal services marketing dollars? Are you spending too much of your time qualifying leads? Do you know anything about the visitors to your law firm’s website besides their IP Address and the date and time of their visit? More specifically, are you being provided with case specific facts that will help you evaluate their legal needs?
If you have answered yes to some or all of these questions then perhaps you will appreciate why lawyers love Legal Bistro.
YOU ARE IN CONTROL
You decide what cases you see based on the Practice Groups, Case Types and Tag or Key Words used when defining your Areas of Practice.
In a recent article written by Karen Freifeld and Aruna Viswanatha entitled: New York to sue BofA, Wells Fargo over mortgage practices, is reported that The National Mortgage Settlement, the largest consumer financial protection settlement in United States history (see), was brokered between the banks and 49 state attorneys general.
New York Attorney General Eric Schneiderman said on Monday he intends to sue Bank of America and Wells Fargo for violating the terms of a settlement designed to end mortgage servicing abuses.
Last year top banks reached an agreement about providing $25 billion in relief to homeowners and comply with a set of servicing standards to make amends for foreclosure misconduct. But as it turns out, the obligations of the deal are not carried out as expected.
According to Eric Schneiderman, 339 violations of standards dictating the time-line for banks to process mortgage modification applications has been documented since October 2012. Wells Fargo allegedly violated the servicing rules 210 times, while Bank of America allegedly violated the terms 129 times.