Compliments of Mark Anderson of Andertoons
Bid-for-Placement: what does it mean? Why do we need it?
A bid is a sum of money that a lawyer offers for the opportunity of talking to a client, to receive his contact information and discuss his case (the minimum amount you can bid on is 6 law dollars).
It’s important to remember that a lawyer’s bid on a case determines where in the list of competing, “bidding” lawyers their profile will be displayed to the clients, who posted the case. The profile with the highest bid will be displayed first and the lowest, respectively, the last.
What is an Elevator Pitch?
An “Elevator Pitch”, also known as an elevator speech or statement, is a short summary used to quickly define a person, product, profession or organization and its Value Proposition. The name “elevator pitch” conveys that the person who is delivering the message has about the same time that it takes the typical elevator to go from the ground floor the top floor to convince their audience about their proposal. A well designed elevator pitch should be between 30 and 60 seconds.
How to Write a Good Elevator Pitch
The “Elevator Pitch” on Legal Bistro is five lines (500 words maximum) of text that are displayed to potential clients in what we call the “Short Profile Preview”. This is the very first thing that a potential client will see about you and your law firm so you should give a lot of thought to what you would like to say.
Do you need a lawyer but are intimidated by the legal process? Are you concerned that professional legal services may be financially out of reach? Perhaps English is not your native language and you are having trouble finding a qualified attorney with whom you can effectively communicate. Don’t worry, if you answered yes to any of these questions you are not alone.
We built Legal Bistro because we were inspired by the contribution that Lending Tree made to the process for finding a mortgage lender. Lending Tree used the power of the Internet to bring online competition in the mortgage application process. Equally important is that Lending Tree’s website has helped consumers to better understand the process of applying for a home loan. We hope that Legal Bistro can achieve similar results in the legal services market.
When Lawyers Compete, You Win!
The single biggest reason why consumers love our service is because Legal Bistro facilitates lawyers competing online to serve the client. Our Company motto is that When Lawyers Compete, the Client Wins! Frankly, we believe that both lawyers and consumers win when the competitive playing field has been leveled.
Are you happy with the current Return on Investment (“ROI”) for your online legal services marketing dollars? Are you spending too much of your time qualifying leads? Do you know anything about the visitors to your law firm’s website besides their IP Address and the date and time of their visit? More specifically, are you being provided with case specific facts that will help you evaluate their legal needs?
If you have answered yes to some or all of these questions then perhaps you will appreciate why lawyers love Legal Bistro.
YOU ARE IN CONTROL
You decide what cases you see based on the Practice Groups, Case Types and Tag or Key Words used when defining your Areas of Practice.
Have you ever been tagged in an embarrassing photo that has been posted somewhere on the web and wondered if your rights have in any way been violated? If you answered yes to this question then you are not alone.
In a fascinating blog posting by Evan Brown on the Internetcases Blog entitled: Social media legal best practices: some problems and solutions with uploading photos and tagging people, the issues surrounding Invasion of Privacy are explored in detail. Common sense applies in this area. If someone takes a photo of you in a public place and/or with a number of other people, you probably do not have a legal protection to a right of privacy in that situation. There are however; several different situations where the law will recognize your rights to privacy:
- Intrusion Upon Seclusion is a legal claim that can be made when someone has intentionally intruded (physically or otherwise) upon the solitude or seclusion of another individual. An example would be taking a photo of a person in the dressing room of a store. In this situation, the person who is trying on clothes has the right to expect that their privacy while dressing and undressing will be protected and respected.
- Publication of Private Facts is a form of invasion of privacy by publishing private, non newsworthy facts about another person in a way that would be offensive to a reasonable person. Posting explicit photos of an ex-girlfriend that were obtained in confidence while in a relationship would be an example of this type of invasion of privacy.
For a complete list of the various scenarios under which the law would support the potential recovery of damages, please read the full article.